CONTENT CREATION & TRADITIONAL MEDIA RELATIONS
UBI will develop messaging and execute a media strategy to bring any issue to the immediate forefront. We will engage reporters, bloggers and other opinion-makers, leveraging our relationships with mainstream media outlets. We will also generate content for draft op-eds, letters to the editor, statements, and other internal and external documents.
IDEOLOGICAL MEDIA CAMPAIGN
Effectively bringing together a coalition of polar opposites requires the ability manage messaging from both ends of the partisan spectrum. UBI is uniquely positioned to drive our message in both conservative and liberal publications that reach millions and can persuade entire voting blocs that mainstream outlets can’t reach.
ADVOCACY
UBI is uniquely positioned for the prevailing political dynamic in Washington. The diverse make up of our team gives us key relationships with members of the Trump administration and the capability to effectively lobby every member of the House and Senate on both sides of the aisle including the Congressional Black Caucus, the Congressional Hispanic Caucus, the House Freedom Caucus and the Republican Study Committee.
THIRD-PARTY GROUPS & KEY ALLY DEVELOPMENT
Enlisting the support of key national and state third-parties can provide political “cover” and ultimately have an significant impact on elected officials. The make up of our team enables us to create a unique and very powerful coalition of nontraditional allies to impact a diverse array of decision makers.
GRASSROOTS & GRASSTOPS
The voices that resonate loudest with decision makers are those at home in the district. Our team has an unparalleled reach into both conservative and liberal constituencies in every district across the nation. We have the unique ability to mobilize voters from every walk of life and political perspective to deliver a unified message to decision makers.
POLLING RESEARCH & MESSAGE TESTING
Understanding what messages resonate with your target audiences is fundamental to successfully positioning any issue in Washington DC. Through qualitative and quantitative research at the outset, we can devise a road map for how to broadly communicate our value proposition and defend against future attacks. The research findings help us develop messages aimed at segments of our target audiences including Republicans, Democrats, Obama-Trump voters, independents, and other opinion leaders.
TARGETED DIGITAL
To raise the profile and sense of urgency around an issue, we execute highly targeted digital campaigns that deliver content directly to influential audiences on Twitter, Facebook, and key news sites.