Why Strategies Fail

Failure to Acknowledge New Congressional Realities

The caucuses representing both parties bases make up a very powerful bloc of Congress. Conventional wisdom mandates starting with the political center and building outward. This model no longer reflects the realities of Congress. UBI not only understands these new realities. As DC’s first bipartisan majority minority firm, we have the insights, relationships and strategies to help you win.

Base caucuses are growing

42%
Congressional Black Caucus (CBC)
29%
Congressional Hispanic Caucus (CHC)
13%
House Freedom Caucus (HFC)
8%
Republican Study Committee (RSC)

Moderate caucuses are shrinking

9%
House New Democrats
44%
House Blue Dog Caucus
28%
Republican Main Street
52%
Tuesday Group

Bringing the Wrong Partners to the Table

Members of moderate caucuses represent wealthy districts that are insulated from many economic challenges that are faced by the constituents represented by members of the base caucuses. Bi-partisan bills routinely fail to pass because negotiators overlook the needs of poorer districts and exclude their Representatives from discussions.

100 Wealthiest Districts

14%
Lower median unemployment
62%
More median 4-year college graduates
55%
Higher median household income
28%
Fewer people sent to the military

Listening to the Wrong Voices

“Groupthink” in the media and on K Street is formed by the political power of moderate white men and women to the exclusion of others. These groups share similarly comfortable socioeconomic backgrounds and judge any viewpoint different from their own as “unreasonable”. These voices advocate for strategies that make them feel comfortable but are out of touch with today’s congressional dynamics.

Minorities are under represented

81%
of newsroom managers are white
86%
of the top 350 lobbyists are white
83%
of Fortune 100 executives are white